How selling your home works
- Consultation and valuation. Ingrid tours your home and prepares a comparative market analysis.
- Pricing strategy. Set a list price grounded in recent sales and current competition. See pricing strategy.
- Preparation. Repairs, decluttering and staging priorities. See prepare and stage your home.
- Marketing launch. Photography, MLS, online syndication and agent outreach. See the marketing plan.
- Showings and offers. Ingrid reviews every offer with you, beyond just price.
- Attorney review, inspection and appraisal.
- Closing.
Pricing strategy
The right price attracts the most qualified buyers in the first few weeks, when interest is highest. Overpricing often leads to longer market time and eventual price cuts. Ingrid bases her recommendation on recent comparable sales, active and pending competition, and the specific features of your home.
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Preparation and staging
Most homes benefit from a focused list: fix what inspectors will flag, refresh paint where needed, declutter and improve curb appeal. Ingrid will help you prioritize the projects most likely to matter to buyers and skip the ones that won't.
Marketing that reaches serious buyers
Every listing receives professional photography and a carefully written MLS presentation that syndicates to major real estate websites. Depending on the home, the plan may include video, floor plans, targeted social promotion and direct outreach to local agents with active buyers.
Typical selling timeline
Preparation often takes one to four weeks. Recent median market time in Naperville has been [MLS DATA] days. After an accepted offer, closing usually takes 30 to 45 days. Many sellers coordinate their sale with a purchase; see buying and selling at the same time.