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Ingrid Sosa, REALTOR®Buy · Sell · Rent

Pricing

Pricing Strategy for Home Sellers

Price is the single biggest factor in how quickly a home sells. Here's how to get it right the first time.

How Ingrid sets a list price

  • Closed comparable sales from the last few months, adjusted for size, condition and location.
  • Pending sales, which show where the market is heading.
  • Active competition buyers will compare you against.
  • Absorption rate, or months of inventory, in your price range: [MLS DATA].

The cost of overpricing

The first two to three weeks bring the most traffic. An overpriced home can miss that window, accumulate days on market and invite lower offers. A well-priced home often attracts stronger, cleaner offers.

Pricing within search brackets

Buyers search in round-number ranges. Pricing just above a common threshold can hide your home from a large group of buyers. Ingrid will consider how your price shows up in online searches.

Frequently asked questions

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